Because Zelle is an easy way to send and receive money, it's also an easy way for hackers to steal it. Here’s how to protect yourself from Zelle scams.
The pandemic normalized contactless payments, and digital wallet options have popped up everywhere, including places that used to only accept cash—like farm stands, garage sales and even your babysitter. While this is incredibly convenient, it also leads to unsuspecting people becoming victims of scams, and wherever we turn, there seems to be another one--cash app scams, online scams, Venmo scams, Facebook Marketplace scams and now, Zelle scams.
“Over 100 million people use Zelle to transfer nearly $500 billion annually, which is a staggering amount of money,” says Monica Eaton-Cardone, COO of Chargebacks911. “So, naturally, when you have that many people transferring that much wealth, it’s going to attract the attention of hackers, criminals and cyberthieves.”
To help you stay safe, we’ve identified the most common Zelle scams you might encounter, as well as provided information on what to do if you accidentally fall for one. And remember: Scammers are sneaky, but if something seems off about a monetary transaction, it probably is.
What are some common Zelle scams to look out for?
The good news is that Zelle has top-tier security protocols, says Adam Levin, host of the “What the Hack with Adam Levin” podcast. The bad news? Scammers are creative and convincing, and once you send money, you have little recourse to recoup it. “Zelle’s main vulnerability is that payments are instant and irreversible,” explains Ted Rossman, a senior industry analyst at Bankrate. “People love getting paid quickly—like, if I’m reimbursing a friend for my share of a meal—and fraudsters exploit this vulnerability.”
If you lose your phone and have the Zelle app, a criminal can initiate transfers from your account, but in the majority of cases, “Zelle scams boil down to trickery,” Contos points out. “Most of the time, Zelle scams involve social engineering a victim into transferring money to the criminal’s account.” The same is often true of scams involving Apple Pay and Google Pay.
These are the most common Zelle scams:
This is probably the most common scam, according to experts, and it has several forms. A scammer will impersonate a friend or family member and say they have an emergency and need money right away. This urgent request may come in an email, text message, direct message on a social media site or even a phone call.
Other times, a criminal will impersonate a legitimate company, organization or government agency and request a payment from you via Zelle. “They could claim that you owe them money for a past due charge, that your water bill is late and the service will be stopped if you don’t pay immediately, that you were short on your taxes, or that you failed to pay a traffic fine and a warrant will be issued for your arrest,” says Contos. “They could also claim to be a charity, a family member who is stranded and in desperate need of help, or use any other con that will pull at your heartstrings.” FYI, be aware of these scam phone numbers.
Catfishing or “romance” scams are also increasing in frequency. In fact, Joe Troyer, CEO of ReviewGrower, says they’re the most common Zelle scams. According to the Federal Trade Commission, “people sent $547 million to online romance scammers last year,” and “in the past five years, people have reported losing a staggering $1.3 billion to romance scams, more than any other FTC fraud category.”
“It all begins with a phony dating profile on one of the many popular social media sites or apps,” Troyer says. “People exchange hundreds of texts with the fraudsters, who are charming and can make people fall in love with them, and then they start asking for money or presents, often requesting cash through Zelle.”
“In this scam, scammers send emails or text messages that appear to be from a participating financial institution, asking users to click on a link or open an attachment,” explains Daniel Chan, Chief Technology Officer of Marketplace Fairness. “If users do this, they may download malware that can steal their personal information.”
The FBI warns about these phishing scams that “lure you in and get you to take the bait,” noting that any ploy that leads a victim to giving a scammer access to their Zelle account is extra risky. That’s because Zelle payments are fast and irreversible and were designed only to be used between people who know and trust each other.
Fake invoice scam
With this type of scam, scammers send emails or text messages that appear to be from a business that the user does business with. “The email or message will instruct the user to click on a link to view an invoice,” Chan says. “If the user clicks on the link, they’ll be taken to a website that looks like the business’s website. However, this website is a scam site, and if the user enters their personal information, they will give the scammers access to their account.”
The lottery scam can be used for any prize. In this scam, emails or text messages appear to be from a lottery company or a company offering a prize of some sort. The email or message will ask the user to click on a link to claim their prize and enter their Zelle account to send the “lottery winnings.” Like the fake invoice scam, if the user clicks on the link, they will be taken to a website that looks like the lottery company’s website, and if the user enters their personal information, they will give the scammers access to their account.
Paul Bischoff, a privacy advocate at Comparitech, warns against clicking on links or attachments in unsolicited emails or texts, because they could install malware on your device. “You’re tricked into installing malware,” Bischoff says, “and an attacker could hijack your device and send themselves money from your Zelle app.”
And that’s not all. “More severe malware could hijack banking apps like Zelle and send money directly from your account,” Bischoff adds. “Other malware might just wait for you to log in to your bank account via a web browser so it can steal your password and send it to the attacker. Another strain of malware might redirect you to a phishing site when you try to access your bank’s website or Zelle, which then steals your password and other info.”
Jim Murphy, Director of Fraud Management North America at D4t4, also warns against the goods-and-services scam. “This happens when you shop online and pay using Zelle and never receive what you paid for,” Murphy says. “The item is usually listed at a discount but only if it’s purchased within a limited time window.”
As Hamerstone warns, be wary of companies or individuals with products that are priced low or are hard to find—and who then push you to pay via Zelle.
Emergency phone scam
“Another thing to watch out for is someone asking to use your phone,” Hamerstone warns. “There have been cases where someone will fake an emergency, ask to use a stranger’s phone and then quickly send a payment to themselves.”
Business account scam
A new kind of scam has been popping up on resale sites like Facebook Marketplace. If you list an expensive item and have a very interested buyer, make sure it’s legit. The Better Business Bureau has warned of fake “buyers” who pretend to pay for an item, then trick you into sending them money back.
After the scammer tells you they want an item, you receive an email that looks like it’s from Zelle, saying the “buyer” paid with a business account and to access the payment, you must also upgrade to a Zelle business account—for $300. The scammer will generously add the $300 onto the “payment” they sent you, as long as you promise to refund them after you upgrade. The “buyer” will use fake emails and screenshots to make it look like they’ve paid you. But when you Zelle the $300 back, you realize the payments were fake, and you’ve just lost your money.
To avoid getting scammed, always check for payments through your Zelle app. Never rely on screenshots or emails as proof, beware of buyers offering more than you listed the item for and don’t agree to refund a payment.
Metairie, LA – The Louisiana Restaurant Association (LRA) announced its 2022 Industry Awards—including the Restaurateurs of the Year, which is the LRA’s most prestigious award. Also, five LRA members were inducted into the LRA’s Hall of Fame, which recognizes their lifetime of impact and achievements in the industry. The Associate Member of the Year recognizes an industry supplier that is committed to improving the association and industry. The LRA Advocates of the Year award recognizes elected officials or individuals who’ve engaged in legislation, regulation, or policy efforts to create a better operating environment for LRA members. The LRA Awards Dinner was held at Juban’s Restaurant in Baton Rouge, Monday, November 7, 2022.
The Restaurateurs of the Year: Emery Whalen and Chef Brian Landry of QED Hospitality
The two own the food and beverage management company, which operates in boutique hotels such as the Pontchartrain Hotel in New Orleans. Among the local establishments are Jack Rose Restaurant, the Bayou Bar, the Hot Tin Bar and the Silver Whistle Café. In Nashville at the Thompson Hotel, they operate LA Jackson, the Marsh House and Kilbrew. Most recently, they open The Kitchen Table at the James B. Beam Distilling Co. in Clermont, Kentucky and have plans to expand the food and beverage concepts on the eighth-generation distillery’s campus.
“To be recognized by the LRA for what we’ve accomplished with our company and partnership, is truly an honor,” said Whalen, CEO of QED Hospitality. “It makes us work harder to serve the industry and our amazing team. The last two years have been particularly challenging and it’s been the LRA advocating and providing the necessary information that helped us through the pandemic.”
Five industry leaders were inducted into the LRA’s Hall of Fame. Cindy Brennan Davis and Randy Stein of Mr. B’s Bistro in the French Quarter, who own and manage the restaurant respectively have been operating for over forty years in the challenging New Orleans French Quarter. Additionally, long-term Mr. B’s Executive Chef, the late Michelle McRaney who worked with Davis and Stein for 25 years is also inducted into the Hall of Fame.
Also inducted was Chef Susan Spicer, who currently owns Rosedale Restaurant in Mid-City New Orleans. For decades, Chef Spicer has served her unique culinary style at her restaurants Bayona in the French Quarter, Rosedale in Mid City and Mondo in the Louis Armstrong International Airport. During her lengthy career she has mentored and trained numerous new chefs and culinary talent encouraging them to launch their own operations to fulfill their dreams.
Finally, Frank Randol of the former Randol’s Restaurant in Lafayette was inducted into the Hall of Fame. A former LRA State Director, for 50 years, Randol’s Restaurant was known worldwide for its cuisine and their dancehall that featured live zydeco music seven nights a week. Mr. Randol had been an active advocate on behalf of the Louisiana seafood and crawfish industry, and traveled the world promoting the Cajun culture of the Acadiana region helping to build Lafayette as its own destination for visitors.
The Associate Member of the Year is the Jason Jones, Region Vice President of Sales for Sysco. As an industry partner, Jones serves on the LRA Board of Directors and is the 2023 Chair-Elect of the LRA Education Foundation.
The Advocates of the Year are the Honorable Patrick Page Cortez, Senate President and the Honorable Clay Schexnayder, Speaker of the House. These two legislators have worked together to lead the two bodies – the Senate and the House – in a measured and thoughtful way to accomplish budgetary decisions that recognize the importance of the tourism and restaurant industries.
“The great thing about working with Page and Clay is that they have both worked in the restaurant industry,” said Stan Harris, LRA President and CEO. “Page was a fine dining server who worked his way through college and Clay started out in his teens as a busboy and kitchen assistant to the chef. It certainly makes a difference when the leadership can relate to the LRA members.”
A new award was created this year—LRA ICON. This award recognizes an establishment that has truly encapsulated the spirit of hospitality. Dating to the days of prohibition and still serving their famed Hurricane cocktail every day, Pat O’Brien’s was named the first LRA ICON. Shelly Waguespack, third generation owner accepted the award.