Menu engineering is absolutely awesome. You can reduce your food costs by 3 to 7 points when done correctly the first time you use it. Right now, that probably seems like exactly what you need. But beware: menu engineering is not your secret weapon to lowering your food costs. You can’t just raise prices on your menu willy nilly. Before you can engineer your menu for max profitability, including increasing prices, there is a series of steps you must follow. Tune in to hear, David Scott Peters, the Restaurant Coach, provide guidance on:
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