Consumers are choosing to let restaurants do the cooking to spend quality time with family and friends
Consumers are choosing restaurants this holiday season, according to a new National Restaurant Association survey showing two-thirds (63 percent) of adults plan to eat out during the next several weeks and half (48 percent) plan to order takeout or delivery.
This holiday season, consumers see value in letting restaurants help heighten their meals at home. Sixty-six percent of those choosing to order in from a restaurant will order the entire meal from a restaurant, while many are trusting restaurants with the main course (89 percent), sides (86 percent) or appetizers (74 percent) for their meal. Nearly 2 in 3 (63 percent) will purchase desserts from a restaurant.
“The holidays are a wonderful time for families and friends to gather, celebrate and share a delicious meal from a local restaurant,” said [name, title, Association name]. “This year’s research further confirms the restaurant industry’s important role in these special experiences by allowing people to spend more time with family and friends, and less time worrying about cooking, cleaning and shopping.”
Social Media’s Role and Generational Differences
Given the emergence of TikTok-driven trends at restaurants in the National Restaurant Association's 2024 What’s Hot Culinary Forecast, owners, operators and chefs should look for social inspirations when putting together their holiday main courses this year. Chefs from across the U.S. found that consumers want to try new foods, but in a way that’s recognizable, comforting, and communal – which lends itself well to the holiday season. For millennials planning to order out this holiday season, the majority (91 percent) said they were most likely to purchase the main course from a restaurant.
Why and how consumers choose where to eat this season also differs by generation:
The National Restaurant Association conducted an online survey of 1,010 adults nationwide November 10-12, 2023.