Spring is here, which means a lot for our industry.
While 2020 may have been one of the most challenging for restaurants, new and established alike, it appears the industry is blossoming along with spring’s flowers. Foot traffic in restaurants has increased, as if the April showers, along with vaccinations, have rejuvenated our patrons. Guests are lining up at our doors to experience our amazing and unique cuisine. Restaurants are expanding their teams, reemploying the workforce and engineering innovative menus. It’s a breath of fresh air to speak with owners and operators reporting this positive news.
Spring is a time of innovation, growth and new beginnings, so let’s be sure to take advantage. Now is a great time to show appreciation for our guests who braved the storms last year by ordering to-go meals, purchasing gift cards and visiting our establishments during strict mitigation phases. Let’s continue to welcome them. Appreciation and gratitude are two ingredients that keep this industry alive. Tell your guests “Thank you for choosing my restaurant. Your support has helped me stay open.” Little gestures go a long way in this industry.
We cannot forget those restaurants that had no option but to close their doors. For those properties, I commend you for making an extraordinarily difficult business decision. Please know that your restaurant contributed to the greatest culinary scene in the nation. Whether a hotdog stand in the French Quarter or James Beard nominated restaurant, your contribution is much appreciated and will be remembered.
I’ve said it before and believe it now more than ever - the restaurant industry is perhaps the most resilient in the world.
Cenla Chapter President
Diamond Bar & Grill