ATC Commissioner Introduces Louisiana Wallet

During her Pouring Priorities presentation on February 12, ATC Commissioner Juana Marine-Lombard shared with members the new Louisiana Wallet—a digital driver’s license app that can now be used as identification to buy beer, liquor and cigarettes. A new rule published by the ATC authorizes the LA Wallet cellphone app for age verification.
 
While it’s free to download, it requires a $5.99 purchase to use the app for legal identification. The app enables cellphones to display an image of the physical driver’s license, the only form of electronic identification recognized and accepted in Louisiana.
 
Under the new ATC rule, retailers must train employees before they start accepting the digital driver’s license for alcohol and tobacco purchases. Retailers also still will have the right to ask for a physical form of identification.

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