It’s holiday season, the prime time to sell gift cards to your restaurant. Are yours set out in a highly visible display?
Just-released research from the National Restaurant Association reports:
Our research also found that 40% of consumers save their gift cards for special occasions while another 40% make use of them within a few weeks; only 20% use them right away.
Gift cards can bring out the big spender in your guests, too. According to our data, more than a third of diners will order more expensive food and beverages when a gift card is in the mix. In some ways, your restaurant gift card pulls revenue twice, once when it’s sold and again when it’s redeemed and they end up spending more!
“More than 90% of American adults say they enjoy going out to restaurants,” says Hudson Riehle, our Association’s senior vice president of research. “One in two American adults say they frequent restaurants daily. There are ample opportunities for diners to use their gift cards at the more than 1 million restaurant locations around the country.”
Want to see that stash of gift cards dwindle? Here are 5 tips: