The Louisiana Restaurant Association (LRA) is pleased to name Felton Jones of PJ’s Coffee in New Orleans a LRA Restaurant Legend. He was recognized at a special ceremony during PJ’s Coffee’s franchisee conference at the Royal Sonesta Hotel in New Orleans on August 24, 2017.
The Restaurant Legends Award recognizes the long-term dedication of employees of the restaurant industry, with 20 or more years of service at one establishment.
Felton is a New Orleans native, growing up in the city’s Ninth Ward. He graduated from St. Augustine High School and was a member of the school’s internationally famous marching band, performing in the Color Guard. During college at Xavier University in 1993, Jones got a part-time job at PJ’s, in the cold drip department. The process of selecting beans, roasting and making coffee intrigued Jones and he learned about the entire process, paying close attention to his mentor Phyllis Jordan, the founder of PJ’s.
In the years that followed, Jones became a customer service/route driver and then left his post at PJ’s in 1996 for another company, in order to expand his knowledge of coffee. He returned to PJ’s to become their Roastmaster in 1999. Jones is committed to sourcing and roasting the finest coffee for PJ’s customers. He frequently hosts classes and tours of PJ’s roasting facility, making the experience both informative and fun.
“Felton puts his heart and soul into the PJ’s Coffee brand so that it can be considered the best coffee in New Orleans,” said Alan Guilbeau, PJ’s Coffee’s Executive Vice President of Business Development. “Coworkers and customers alike know that his passion and knowledge of his craft are above and beyond expectation.”