During her Pouring Priorities presentation in mid-February, ATC Commissioner Juana Marine-Lombard addressed the topic of volume discounts, charge backs and free goods. Volume discounts must be offered equally to all retailers and shall only apply to single orders from a specific location. An owner of multiple permitted locations may not combine orders from multiple locations to obtain a greater discount.
Regarding charge backs, a wholesaler may “charge back” the difference between the price offered at an agreed upon quantity and the price the retailer should have paid for the quantity actually received.
Finally, regarding free goods, she said there is no legal provision which would allow a wholesaler to market free product or issue an invoice which reflects free product provided to a retailer.
Her full presentation can be viewed here.