What makes corporate holiday catering and parties so important to your bottom line? They can be some of the largest and most lucrative events of the year for restaurants. Holiday gatherings typically include some of the highest single restaurant expenditures for companies. After all, corporations want to provide a memorable event for their employees. In the process, they offer a big sales opportunity to restaurants that understand corporate client needs and deliver quality service.
To help you make the most of this year’s corporate party season, Dinova recently surveyed its corporate members, which include more than 40 percent of the Fortune 100 companies, about their holiday party plans. The report summarizes the results of a 10-question survey completed by Dinova member companies.
The survey sheds light on some preferences of business diners that may help you land these lucrative corporate parties and deliver quality service. Remember these stats when your crafting and promoting your restaurant offerings:
- Most company celebrations (93 percent) are planned at the local or regional level. Half of respondents start planning at least two months out.
- Thirty-six percent of planned budgets are between $50-$75 per guest. Forty-three percent are planning to spend $25-$50 per guest.
- Seventy-eight percent will offer vegetarian options to their guests. Gluten-free food is also a priority (64 percent) and 36 percent of respondents plan to offer kosher options.
- Forty-three percent of companies will serve limited alcohol choices. Very few will offer mixed drinks (14 percent) or an open bar (7 percent).
- Sixty-four percent of companies responded that their holiday celebrations will be lunchtime events. Half of the respondents are anticipating hosting the events at restaurants; the other half are planning to host the celebration on-site or at a rented venue that permits outside catering.
- Be prepared with plenty of expected party extras. Corporate respondents listed their notable favorites as photo booths and/or photographers (43 percent), a DJ and/or party favors (50 percent) and live music (21 percent).
This content was provided by National Restaurant Association sponsor Dinova.