Electronic Files are preffered and may be submitted on disk or by e-mail. Major file formats are generally supported in both PC and MacIntosh versions. Please check with publisher if there is any question concerning software.

Camera-ready advertisement constitutes negatives or a one-piece velox. Laser copies are not acceptable as camera-ready; ads created using desktop publishing must be output using high-resolution equipment. Negatives should be right reading, emulsion-side-down. All four-color material must be accompanied by a Cromalin, Matchprint or progressive proofs. Film should be one piece for each color with register marks to the edges of each piece for each color. Halftone screens or any full color used in negatives must be 150-line. Under most circumstances, color advertisements specifying a PMS color will be converted by the printer to a process color equivalent. However, if a process color equivalent cannot be achieved (i.e. metallic colors), PMS color will be used but demand positioning will not be available.
Production work will be billed as "special" charges, $25 minimum. Any camera work involved - photographs, logos/line insertions, background tints, etc. - will be billed in addition to the $25 minimum. Publisher will accept requests to make changes in advertising but is not responsible for errors in revisions to ads or copy. If advertiser wants proof, materials are due five weeks prior to the publication date; if they are not received by that date, proofs will not be provided. Negatives and artwork are destroyed after two years.

Advertising is invoiced upon publication. Net amount due and payable upon receipt of invoice. MasterCard, Visa, American Express and Discover cards are accepted.

Frequency rate: Advertisers will be billed at the onetime rate unless written contracts specify a higher frequency. Rates will be earned for the period of the contract only. Any advertiser not completing a committed schedule within 12 months will be subject to short rate. Orders containing incorrect rates or conditions will be charged at the rates tabulated here.

Commissions: Recognized commercial advertising agencies will be billed 85 percent of tabulated rates, color charges and positioning charges. Commissions are not allowed to in-house agencies or to an "agency" formed by a company to serve only the business of that company. Agencies forfeit commissions on insertions not paid within 30 days of invoice date. Agencies forfeit commissions on ads that are not camera-ready.

Publisher’s statement: If an advertisement does not conform to the sizes described here, it will be billed at the rate for the next larger ad. If copy and art acceptable to the publisher are not received by the materials deadline, the publisher will repeat the advertiser‘s most recent advertisement or publish nothing, charging the agency or advertiser for the space reserved.

The publisher will not be bound by any condition stated in an insertion order or in copy instructions when those conditions conflict with the regulations set forth here. Special positioning will not be guaranteed unless contracted for. The publisher accepts no responsibility for the content of any ad appearing in A La Carte. Appearance of an ad in A La Carte does not imply endorsement by the Louisiana Restaurant Association.