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Press Release
For Immediate Release
March 1, 2007
Contact: Wendy Waren
Tel: (800) 256-4572
E-mail: wendyw@lra.org
LRA JOINS NATIONAL RESTAURANT ASSOCIATION TO ENDORSE FISHBOWL MARKETING
—E-mail marketing service available to members—
New Orleans, LA—The Louisiana Restaurant Association (LRA), in partnership with the National Restaurant Association (NRA), will launch a new member benefit that offers exclusive rates on e-mail marketing tools to its restaurant members on March 1, 2007. The provider of the program, Fishbowl Marketing, is the leader in permission-based e-mail marketing for the restaurant industry and currently provides services to more than 12,000 restaurant locations across the nation.
“We feel Fishbowl Marketing offers our members a cutting-edge advantage and valuable insight in the daily marketing and operations of their restaurants,” said Jim Funk, LRA President/CEO.
E-mail marketing is a powerful way to target communications to a restaurant’s loyal guest beyond traditional mass media, which can be expensive and take weeks. E-mail can be used to announce new menu items, charity events, new store openings, special promotions, reservation reminders for high traffic holiday, such as Mother’s Day and others.
According to NRA research, seven in 10 fine-dining restaurant plan to use e-mail to market their restaurants this year; 28 percent of family-dining and 38 percent of casual-dining operators also plan to do so.
“Creating and sustaining an effective marketing program is a challenge for all operators, and especially for the time and budget-strapped independent restaurateurs,” said Scott Shaw, Fishbowl Marketing Founder and CEO.
Since its inception in 2000, Fishbowl has focused on restaurants and their marketing needs. Fishbowl has harnessed its combined restaurant and e-mail expertise to develop an affordable turnkey e-mail marketing solution for independent restaurant owners and small chain operators.
Restaurant operators interested in the Fishbowl Marketing services should call the Louisiana Restaurant Association at (504) 454-2277. For more information about other member benefits, visit www.LRA.org.
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